Design Brief for ‘We Come in Peace’ logo

Project Type
Logo Design

Task Outline
Create a logo design

Task Description
We are looking to design a new logo that will be “blasted into outer space to communicate information about the human race and Earth’s position in the Milky Way to aliens.”

Design Ideas
We want our logo to be simple, yet clear and understandable for anyone or anything to read. There will be no incorporation of text, as not everyone speaks the same language. We don’t want to have typical ‘peace’ images, but we do want to give off the same feeling from our logo as the world famous ‘peace symbol’ does. Our main focus is ‘joined hands’, Earth and the Universe.
These two images are going to be used for inspiration:

Color Scheme Ideas
The image of the joined hands will be what symbolizes peace, and the universe will show the “Earth’s position in the Milky Way”.
The main colors that will be used will be very earthy, yet peaceful colors. Through research, I have found that the colors shown below give off a peaceful feeling. These are the colors we want to work with:

Pictogram
1.Image of Milky-way
2.Zoom in on universe to show earth a little closer
3.Hands start to come together
4.Hands start to form a circle
5.Zoom in closer to see full earth
6.Final image of two hands joined to make a circle around the earth

Target Audience
The target audience will be anyone or anything from any age group. It is not explicit, inappropriate or offensive which means that there will be no problems with anyone “young” or “old”, “human” or “alien” viewing this logo.

Budget
Our logo design is matched to suit any budget, with a 100% satisfaction money back guarantee.

Timeline
June 10 2011 – 5 logo designs (sketches) completed with color schemes
June 11 2011 – Final design (sketch) must be chosen for final logo
June 20 2011 – Final design of logo must be completed and ready to publish

Any Issues or Concerns
Our main concern is to make sure that our logo design is easy to understand without having to stare at it to find a ‘deeper meaning’. We want anyone or anything to be able to look at the logo and know and understand that “We come in peace” and this is where we’re located in the universe.